Brand Building Ideas… and People

Brand Building Ideas… and People

1 0 circa un anno fa
with @wennmachers @smc90

Many technical founders believe that great products and ideas sell themselves, without any extra effort or marketing. But in reality, they often need public relations (PR). The irony is, most of the work involved in PR is actually invisible to the public. So how does such brand-building really work?

In this 10-year anniversary episode of the a16z Podcast, a16z operating partner Margit Wennmachers shares the case study of her work at The Outcast Agency (which she ... Maggiori informazioni


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